Who would be the audience for your media product

According to the Statistics 'YouGov' presents when searching for a Horror  Film similar to mine YouGov stated that the Audience to suit my Media Product would be of Male Gender, Aged between 25 - 39 year old's who's Social Grade is C2DE. It also states that they have a Monthly Spare of less than £125. The Audience also has an interest in drawing, buying/selling online and driving. Their general interests include Watching Movies, Playing Video Games and Animals and Nature. Their favourite Sports include Snooker and Boxing and the most likely pet they own is a Cat.
All the information YouGov presents is all well and good however it doesn't give me 100% positive answers as some of the answers are just based on accounts created on their server. YouGov also shows statistics for what the Audience may or may not like, these include (Music Artists, Favourite Actors, Songs, Films, Where they Shop, What they search for online, What Games they play on their Phone. All the Statistics seen on the website are from information taken when I searched for Insidious as that is a similar film to me as the film is about Possession and the pain/struggle of a Family.