what kind of media institution might distribute your media product and why?

A media institution which might distribute my Media product would be 'Alliance Films', due to their recent success with the hit trilogy 'Insidious' they have accomplished 2 films and the 3rd will be released later this year. They have also Distributed films such as 'Resident Evil : Retribution', 'Dark skies' and 'Piranha 3DD'.

Insidious is about A gripping story of a family in search of help for their son, Dalton, who fell into a coma after a mysterious incident in the attic. Little do they know that there is much more to this endless sleep than meets the eye as they explore the paranormal, and rediscover the past; the key to getting their son back once and for all'. The film made a Gross Total of $53,991,137 in August 2011 in which the number has maximized since. In comparison to my media product we both share similar themes/stories as both films (Insidious and Ohsinja) are about Possession and about being haunted by an evil spirit. However another company might also distribute my product 'Ghost House Pictures' also benefit my product due to their success with films such as 'The Possession' and 'Evil Dead' which seems more beneficial than 'Alliance Films' as Alliance seems more for action Films instead of Possession films.

The Possession is about 'The basketball coach Clyde and his wife Stephanie divorced a couple of months ago and their teenage daughter Hannah and the girl Emily 'Em' live with their mother and spend the weekends with their father. One day, Clyde stops his car in a yard sale and Em buys an antique carved box and becomes obsessed with it. Em finds the hidden lock and releases an evil spirit that possesses her. Soon Clyde discovers that Em has a problem, but his annoying ex-wife and her boyfriend Brett do not pay attention to him and get a restraining order against Clyde. Clyde seeks out Professor McMannis and when he sees the box, he explains that it is a Dibbuk Box, where a fiend is trapped inside. He also explains that the box should not be open; otherwise the person will be possessed by the spirit. Now Clyde travels to a Jewish community in New York and the rabbi's son Tzadok returns with him expecting to exorcise Em to save the girl'. The Possession made a Gross Total of $49,122,319 in November 2012. Evidently Insidious is more popular in comparison to The Possession as it has a better audience due to the themes/story used in the film. 
The Possession is about '

(Left - Alliance Films Logo. Right - Ghost House Pictures Logo)