How did you attract/address your audience?

In my Media Product I Attracted/Addressed my Audience by using certain characteristics and themes through the use of Mes-en-Scene, Story and Character. I attracted my audience through the use of Mes-en-Scene to create the feeling that this character is similar to any everyday person. Charlie the Main Character is wearing a Tracksuit as that is what the average modern teenager wears, however this can be seen as a bad thing as tracksuits are know mainly for mischievous chavs and teenagers as they are seen as bad as they get up to no good smoking and drinking in the streets taking drugs and doing stupid things. I made him wear a tracksuit to represent the average teenager but when you look around the setting you'll see he's in a very nice, clean, sophisticated, big house this shows us that he may get into some trouble at times but still has a life better than most teens his age (Aged 17). I addressed my audience by adding some small details to my Story for instance I added a dolly shot of a fire place with pictures placed on the mantle piece, the camera slowly moves past the images to show how family is important in Charlie's life. there are also some more small things in my product which makes us wonder about the character whether he is good or bad again this links in with Mes-en-scene due to the use of costume, color, lighting and Props. in the scene you see charlie walk to a kitchen draw and grab a knife. we as the audience dont know yet what the knife is going to be used for, good or bad use.